Privacy Policy

PristineBlue is a registered product of Earth Science Laboratories, Inc. (ESL). This privacy policy explains how ESL uses the personal data we collect from you when you use the PristineBlue website.

Topics

• What data do we collect?
• How do we collect your data?
• How will we use your data?
• How long will we retain your data?
• Marketing
• What are your data protection rights?
• What are cookies?
• How do we use cookies?
• What types of cookies do we use?
• How to manage your cookies
• Embedded content from other websites
• Privacy policies of other websites
• Changes to our privacy policy
• How to contact us

What data do we collect?

ESL collects the following data:

• Personal identification information (Name, address, email, phone number, etc.)
• Information related to your pool and/or spa (what kind of pool/spa you own, where you purchase PristineBlue products, etc.)
• If you are a PristineBlue Authorized Dealer, information related to the PristineBlue Dealer Training program and Authorized Dealer incentive programs.

How do we collect your data?

You directly provide ESL most of the data we collect. We collect data and process data when you:

• Use or view our website via your browser’s cookies.
• Register online or reach out to us using our contact form.

How will we use your data?

ESL collects your data so that we can:

• Understand how you use our website in order to optimize your experience.
• Email you with updates and special offers we think you might like.

How long will we retain your data?

ESL will keep data stored in cookies for 12 months. Once this time period has expired, we will delete cookies set by pristineblue.com.

ESL will keep data that is collected for the purpose of website analytics for 26 months from your most recent visit. If you do not return to pristineblue.com within this timeframe, our analytics partner will delete this data.

ESL will keep data that you have voluntarily provided until you request that we delete this data. This includes PristineBlue registration information, completed surveys and information provided through contact forms.

Marketing

ESL would like to send you information about products and services of ours that we think you might like. If you have agreed to receive marketing, you may opt out at any time. If you no longer wish to be contacted for marketing purposes, please click here.

What are your data protection rights?

ESL would like to make sure you are fully aware of all of your data protection rights. Every user is entitled to the following:

• The right to access – You have the right to request copies of your personal data from ESL. We may charge you a small fee for this service.
• The right to rectification – You have the right to request that ESL correct any information you believe is inaccurate. You also have the right to request that ESL complete the information you believe is incomplete.
• The right to erasure – You have the right to request that ESL erase your personal data, under certain conditions.
• The right to restrict processing – You have the right to request that ESL restrict the processing of your personal data, under certain conditions.
• The right to object to processing – You have the right to object to ESL’s processing of your personal data, under certain conditions.
• The right to data portability – You have the right to request that ESL transfer the data that we have collected to another organization, or directly to you, under certain conditions.

If you make a request, we have one month to respond to you. If you would like to exercise any of these rights, please contact us.

Email us at: customerservice@pristineblue.com

Call us at: 1-800-962-1492

Or write to us:

Earth Science Laboratories, Inc.
903 N 47th Street, Suite 105
Rogers, AR 72756

Cookies

Cookies are text files placed on your computer to collect standard Internet log information and visitor behavior information. When you visit our websites, we may collect information from you automatically through cookies or similar technology.

For further information, visit allaboutcookies.org.

How do we use cookies?

ESL uses cookies in a range of ways to improve your experience on our website, including:

• Keeping you signed in.
• Understanding how you use our website.

What types of cookies do we use?

There are a number of different types of cookies. Our website uses the following types of cookies:

Functionality – ESL uses these cookies so that we recognize you on our website and remember your previously selected preferences. These could include your location and preferred language. ESL will only set first-party cookies unless you agree to enable optional cookies for the purpose of sharing data with our analytics, advertising and social media partners.

Advertising – ESL uses these cookies to collect information about your visit to our website, the content you viewed, the links you followed and information about your browser, device, and your IP address. ESL sometimes shares some limited aspects of this data with third parties for advertising purposes. We may also share online data collected through cookies with our advertising partners. This means that when you visit another website, you may be shown advertising based on your browsing patterns on our website.

How to manage cookies

You can set your browser not to accept cookies, and allaboutcookies.org tells you how to remove cookies from your browser. In some cases, however, certain website features may not function as a result.

Embedded content from other websites

Articles on this site may include embedded content (e.g. videos, images, articles, etc.). Embedded content from other websites behaves in the exact same way as if the visitor has visited the other website.

These websites may collect data about you, use cookies, embed additional third-party tracking, and monitor your interaction with that embedded content, including tracking your interaction with the embedded content if you have an account and are logged in to that website.

Privacy policies of other websites

The PristineBlue website contains links to other websites. Our privacy policy applies only to our website. If you click on a link to another website, you should read their privacy policy.

Changes to our privacy policy

ESL keeps its privacy policy under regular review and places any updates on this web page. This privacy policy was last updated on 04 December 2019.

How to contact us

If you have any questions about ESL’s privacy policy, the data we hold on you, or you would like to exercise one of your data protection rights, please do not hesitate to contact us.

Email us at: customerservice@pristineblue.com

Call us at: 1-800-962-1492

Or write to us:

Earth Science Laboratories, Inc.
903 N 47th Street, Suite 105
Rogers, AR 72756